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The New York Times bestselling author of Seinfeldia tells the little-known story of four trailblazing women in the early days of television who laid the foundation of the industry we know today.

It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. But four women—each an independent visionary— saw an opportunity and carved their own paths, and in so doing invented the way we watch TV today.

Irna Phillips turned real-life tragedy into daytime serials featuring female dominated casts. Gertrude Berg turned her radio show into a Jewish family comedy that spawned a play, a musical, an advice column, a line of house dresses, and other products. Hazel Scott, already a renowned musician, was the first African American to host a national evening variety program. Betty White became a daytime talk show fan favorite and one of the first women to produce, write, and star in her own show.

Together, their stories chronicle a forgotten chapter in the history of television and popular culture.

But as the medium became more popular—and lucrative—in the wake of World War II, the House Un-American Activities Committee arose to threaten entertainers, blacklisting many as communist sympathizers. As politics, sexism, racism, anti-Semitism, and money collided, the women who invented television found themselves fighting from the margins, as men took control. But these women were true survivors who never gave up—and thus their legacies remain with us in our television-dominated era. It’s time we reclaimed their forgotten histories and the work they did to pioneer the medium that now rules our lives.

This amazing and heartbreaking history tells it all for the first time.

When Candace Bushnell started writing her “Sex and the City” column for the New York Observer, she didn’t think anyone beyond the Upper East Side would care about her adventures among the Hamptons-hopping media elite. But her struggles with singlehood struck a chord, making her a citywide—and soon nationwide—sensation.

Beverly Hills, 90210 creator Darren Star brought Bushnell’s vision to an even wider audience when he adapted the column for an HBO series. His four main characters, Carrie, Charlotte, Miranda, and Samantha, forever branded the actresses that took on the roles, redefined women’s relationship to sex, and elevated the perception of singlehood. With their fashion-forward lifestyle, they launched a barrage of trends, from fabric flower accessories to Manolo Blahnik shoes to Cosmopolitan cocktails.

Sex and the City and Us is the story of how a columnist, two gay men—Darren Star and fellow executive producer Michael Patrick King—and a writers’ room full of women used their own poignant, hilarious, and humiliating stories to launch a cultural phenomenon, pushing the boundaries of television and igniting a national conversation about single women and sex in the process. While the show’s feminist merits continue to fuel debate, it taught viewers—male and female, gay and straight—about sex, and demonstrated that single women could support each other through life’s tribulations, even as men came and went.