Sean Combs launched his new music channel, Revolt, Monday, promising what MTV famously abandoned long ago: actual serious music programming. And I’m surprised to say — only because I don’t tend to be drawn to most of Diddy/Puffy/etc.’s endeavors — that it sounds great to me.
Combs is promising, as CBS News reports, “the ESPN of music, with well-curated playlists and a strong focus on industry news.”
“I want to know, who is Taylor Swift?” he said. “Why is Miley Cyrus twerking? Why did Jay-Z and Justin Timberlake go on tour? Why did Kanye West call his daughter ‘North’? The industry of music is just as important, or more important, as the industry of sports. Sports are covered in a serious manner and we want to follow in those footsteps.”
I adore serious-music-channel Palladia, particularly the stripped-down, music-geek-tastic Live from Daryl’s House, on which Daryl Hall and his band collaborate with house guests ranging from Smokey Robinson to K.T. Tunstall to Fall Out Boy’s Patrick Stump. And I’m always into more outlets for serious pop culture news. I’m rooting for you, Diddy.