Let’s Contribute to a Little Piece of Seinfeldia!

Screen Shot 2016-05-06 at 10.42.46 AMMy upcoming book Seinfeldia—out in less than two months!—tells the history of Seinfeld from its inception up until now, with heavy emphasis on the ways the two-decade-old show continues to infiltrate current everyday life and culture. That’s where the “Seinfeldia” concept comes in: Seinfeldia is the name I gave the special dimension between Seinfeld and reality that never dies. It’s there that the actor who played the “Soup Nazi,” Larry Thomas, continues to make his living playing the character (the central figure of just one episode) at events and the real-life inspiration for the Kramer character, Larry David’s former neighbor Kenny Kramer, continues to give sold-out bus tours of New York sites from the show.

Well, yet another opportunity to live in Seinfeldia has presented itself: The clothing company J. Peterman, a real-life phenomenon that inspired the Peterman character on the show, wants to bring to life the Urban Sombrero, Elaine’s terrible fictional creation during her time working for the fictional version of the company, with a little funding help from fans.

You can contribute to the madness at the company’s Kickstarter page.



  1. I listened to the interview with you on Silicon Valley/Slate and it reminded me of an incident when I was asked to play a part in a Seinfeld skit. I always figured I was like most of my working class White peers but I did marry into a Black family 50+ years ago and that was brought home to me. I had to keep telling my colleagues I did not know who “Kramer” was and they kept reminding me of the show until I told them I had never seen an episode of Seinfeld. They were stunned. The next weekend I read an article in the NYT on TV viewing habits by race and Seinfeld came in #1 among Whites and #56 among Blacks, so my household is pretty Black after all. I looked for something on that on the show but I hope to find something on cultural differences re Seinfeld in your book. It’s odd I don’t find Seinfeld funny b/c I have always loved that Borsht Belt Yiddish-tinged humor – Leo Rosten and all that.
    Patrick Barrett
    Chandler, AZ

    1. There are definitely people out there who didn’t watch or like Seinfeld, as I have learned because they often confess this to me (sometimes even in a whisper) when I tell them about my book. And there was definitely a racial difference (for Seinfeld as well as many other shows that were super-popular then, like Friends). I don’t know if you watched The People vs. OJ, but they even did a whole scene where the jurors were divided by race on whether they wanted to watch Seinfeld! I certainly talk a little about the race issues — both in casting and in viewing — in the book. Though I will admit there’s far more (for obvious reasons, I guess) about the fans who *were* into it. Thanks for listening/reading/writing!

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