So Fetch
The Making of Mean Girls (And Why We’re Still So Obsessed with It)
So Fetch tells story of one of the most iconic teen comedies of all time, Mean Girls, revealing how it happened, how it defined a generation, “like, invented” meme culture, and why it just won’t go away, filled with exclusive interviews from the director, cast, and crew.
Get in, loser. We’re going back to 2004.
It’s been 20 years since Mean Girls hit theaters, winning over critics and audiences alike with its razor-sharp wit, star-making turns for its then unknown cast, and obsessively quotable screenplay by Tina Fey. Fast forward two decades and Mean Girls remains as relevant as ever. Arguably, no other movie from the 2000s has had as big of an impact on pop culture.
So Fetch offers the first ever authoritative book about this beloved classic that shaped an entire generation. Based off revealing interviews with the director, cast, and crew, So Fetch tells the full story of the making of Mean Girls, from Tina Fey’s brilliant adaptation of a self-help guide for parents of teen girls, to the challenges of casting Lindsay Lohan, Rachel McAdams, and the iconic supporting players. So Fetch also explores the film’s lasting cultural influence, from its role in the rise of Y2K tabloid culture, impact on girls of all ages and lgbtq+ culture, to how we use it to define female relationships to this day.
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Praise
“The definitive story of one of the greatest teen comedies in Hollywood history. A brilliant, captivating deep dive. Hardcore fans, Mean Girls novices, and everyone in between will be enthralled.”
— Andy Greene, New York Times bestselling author of The Office
“An encyclopedic look-see into the making of Tina Fey’s 2004 confection. Armstrong’s tome is a reminder that Mean Girls was more than just a quotable romp with an unforgettable performance by a Juicy-wearing Amy Poehler: it was a siren call to young women everywhere that turning on your sisters makes about as much sense as trying to make fetch happen.”
— Lynette Rice, author of How to Save a Life: The Inside Story of Grey’s Anatomy
“Get in, loser. On Wednesdays, we read Jennifer Keishin Armstrong’s So Fetch, which tells the story of the making of Mean Girls, one of the last great big-screen comedies, while offering so much more. Touching on everything from Y2K-era misogyny to meme culture to the long tail of Mean Girls’ impact, Armstrong’s book is funny, clear-eyed, full of unexpected insights and superb reporting, and a must for any comedy fan.”
— Saul Austerlitz, author of Generation Friends and Kind Of a Big Deal
“I’ve seen Mean Girls at least 25 times. Jennifer Keishin Armstrong is the only writer I can think of who can write a book about the film that’s so engaging and painstakingly researched that my 26th viewing of the modern classic feels like a totally new experience.”
— Jason Diamond, author of Searching for John Hughes and The Sprawl
“An absolutely engrossing read that will lure in even the most casual of Mean Girl fans — which was me before I started reading! Wonderfully reported, filled with surprising revelations and details, just a total delight of a book.”
— Anne Helen Petersen, author of Can’t Even: How Millennials Became the Burnout Generation
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